Strange as it sounds, government administrators were huge celebrities in 1918. And none was more famous than Herbert Hoover, head of the U.S. Food Administration. (Yes, that Herbert Hoover.) To reduce consumption so that food could be sent to Europe, he led campaigns for “Meatless Mondays” and “Wheatless Wednesdays.” Ads for food and cooking equipment touted their effectiveness in helping housewives “Hooverize.” Good Housekeeping magazine called him–with a wink, presumably–“the man who made food famous.”
In that spirit, here’s a 1918 valentine to all of you:
Magazines in 1918 were pretty conservative about portraying any kind of romantic activity, but judging from the cover of the February 1918 Cosmopolitan, soldiers got a free pass.
Finally, the February 1918 cover of Vanity Fair…not Valentine’s-themed, but definitely romantic.
Happy Valentine’s Day, everyone!