Tag Archives: advertising

Thursday Miscellany: All-moms edition

Continuing our belated Mother’s Day festivities, here’s an all-mom miscellany.

With musical accompaniment!

Good Housekeeping, May 1918

…asked no daughter, ever.

I think I’m doing vacuuming wrong.*

Good Housekeeping, May 1918

For the aspiring mother.

The Independent, May 4, 1918

And for the aspiring non-mother.**

Finally, some modernists and their moms:

T.S. Eliot and Charlotte Champe Stearns Eliot, date unknown (tseliot.com)

Ezra Pound and Isabel Weston Pound, 1898

Julia Jackson Woolf and Virginia Woolf, 1884

And this is a repeat from my last post but I love this picture.

William Carlos Williams with his sons, Paul and William, and his mother, Raquel Helene Rose Hoheb Williams, ca. 1918

*To which I hear a chorus of voices of people who actually know me saying, “When was the last time you did vacuuming in any way whatsoever?”

**If she can get a copy–the Postmaster General banned it from the mails.

Thursday Miscellany: Mauvais français, trippy Kewpies, and loud loos

French phonetic pronunciation was a big thing in 1918 product names. (See also Bozart Rugs.) In this case I kind of get it, since you wouldn’t want to go to all the effort of creating a costly new odor out of 26 flowers only to have everyone call it “Talc Gentile.”

Good Housekeeping, May 1918

Good Housekeeping ran a recurring feature on the Kewpies for the children of 1918, who were apparently less easily freaked out than I am. In this episode, an invalid child’s bed is absolutely infested with Kewpies, but she’s OK with it.

Good Housekeeping, May 1918

Apparently having other people hear you flush the toilet was a highly dreaded 1918 situation.

Good Housekeeping, May 1918

I don’t know, my own ideal scenario is NO creepy disembodied faces on my living room wall.

Good Housekeeping, May 1918

I know I’ve been kind of a shill for the 1918 cigarette industry, and Murads in particular. But I can’t help it, I just love Murad ads. So, just so we’re all on the same page here, CIGARETTES ARE BAD FOR YOU. THEY KILL. THEY SMELL REALLY, REALLY BAD. YOU SHOULDN’T SMOKE, AND IF YOU ALREADY DO YOU SHOULD QUIT.* Now that I’ve made that clear, here’s an ad for Murads in the May 1918 Scribner’s. 

*ESPECIALLY IF YOU LIVE IN MY BUILDING.

Thursday Miscellany: an eight-year-old writer, a Vanity Fair harlequin, and toasted cigarettes

(I’m changing my schedule from M-W-F to Tu-Th-Sat, so Wednesday Miscellany is now Thursday Miscellany.)

This story was a submission to a contest in St. Nicholas magazine. Even if you don’t read it as an allegory of a doomed WWI soldier–and it’s hard not to–it seems way too good to have been written by an eight-year-old. I Googled Edgar Pangborn,  and it turns out that he went on to become a science fiction writer who was one of the founders of the “humanist” school and served as an inspiration to Ursula Le Guin.*

St. Nicholas magazine, April 1918

Oh, how sweet! My boyfriend killed someone!

Ladies’ Home Journal, April 1918

In case you thought, like I did, that Don Draper made up “It’s toasted” in 1960.

Judge magazine, March 2, 1918

And finally, a harlequin and a ballerina on Rita Senger’s April 1918 Vanity Fair cover.

*He’s going to be hard to top as the youngest person I run across in My Year in 1918 who will go on to later fame.

Wednesday miscellany: Naked microscope bookplate people, stylish women, and cherry blossoms

Imagine my surprise when I opened a copy of Hugh de Sélincourt’s 1918 book Nine Tales, digitized from Harvard’s Widener Library, and found these naked people on a microscope. I was all the more surprised because I went to Harvard* in the 1980s and Widener was so conservative that their cataloging system had a separate “X” category for dirty books, which you had to order from the librarian instead of getting them in the stacks. I had to check out Henry Miller’s Tropic of Cancer for a class one time and I felt like a pervert.

So what’s the story? I searched for the bookplate on Google Images and, proving that you can find anything on the internet, was directed to a website for The McCrone Group, a microscopy company, that includes a page about bookplates with pictures of microscopes, written by John Gustav Delly. I learned that Winward Prescott, Harvard ’09, was a serious bookplate collector; his donation now makes up the largest part of the extensive collection at Harvard’s Houghton Library. If you check out the McCrone Group page–which I highly recommend–the bookplate is image 72.

She’s living her best life.

Judge magazine, April 6, 1918

Okay, not courageous at a Russian woman soldier level, but wearing a dress this low-cut to play billiards takes guts.

Illustration from “Camille,” Cosmopolitan, April 1918

And, just in time for the D.C. cherry blossoms, a McCall’s cover by Willy Pogany.

*And, no, people don’t mention this at any possible opportunity. It’s relevant!

Wednesday Miscellany: Grotesque wallpaper, a Locomobile, and a Rockwell Easter cover

He—Well, thank heavens, we shan’t have to go on being decent to those impossible Riggsby people!
She—You mean they’re going to die, or move away?
He—Oh, hadn’t I told you? I found out today that they’re relatives of ours.

The punch line’s only so-so, but I love “You mean they’re going to die, or move away?”

Judge magazine, March 16, 1918

I know, right? The snarling color grotesqueries of wallpaper are the worst.

The Delineator, March 1918

Um, if your car is so serious that it has its own Latin motto, maybe don’t call it the Locomobile?

Life magazine, March 28, 1918

And finally, a soldier uses his helmet to water tulips on this Norman Rockwell cover, titled “Easter.”

Wednesday Miscellany: Pacifist nightmares, a sad funny page, and a widowed dancer

Judge magazine has been running a series called “The Nightmares of a Pacifist,” featuring conscientious objector Willie Bonehead, whose guilty subconscious places him in a series of horrific scenarios. First he is “compelled to dance on every note of the ‘Star Spangled Banner,’ while the girl, who rejected him because he was a slacker, plays the national anthem on the piano.”

Judge magazine, March 2, 1918

Next he falls asleep while smoking his pipe, which transports him to the front line.

Judge magazine, March 9, 1918

The political message is pretty heavy-handed, but I like the proto-surrealist art.

Turkish cigarettes join the fight against…the Turks.*

The table of contents of the March 1918 issue of The Crisis, the NAACP magazine edited by W.E.B. Du Bois, has a listing for “The Funny Page.” The Crisis isn’t exactly a barrel of laughs, so I wondered what this could be. Here’s the answer:

I can’t stop looking at this picture of dancer Irene Castle, which appeared in Cosmopolitan in  March 1918. Just as the issue was hitting the newsstands, her husband and dancing partner Vernon died in an aviation training accident in Texas. He had completed 300 missions as a Royal Air Corps pilot. The Castles were the subject of a 1939 Astaire-Rogers biopic.

*Yes, yes, I know, the United States was not actually at war with the Ottoman Empire.

Wednesday Miscellany: Paper doll servants, a puzzling puzzle, and a bad ad

Look, kids! Paper doll servants to order around!

Ladies’ Home Journal, March 1918

Can someone help me out with this Illustrated Zigzag? STICT RICK SUES can’t possibly be right.

St. Nicholas magazine, March 1918

I wonder how many people had to sign off on this before it was green-lighted.

Harper’s Bazar, March 1918

Garish New York hotels are apparently not just a contemporary phenomenon.

Smart Set, March 1918

And finally, an Erté serenade.

Harper’s Bazar, March 1918