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The best and worst of October 1918: Beautiful children, dubious remedies, and (sigh) fall colors

In the past, I’ve reflected cheerfully on how fast 1918 is flying by. Now, with two months to go, I do so with a sense of panic. I haven’t read The Magnificent Ambersons, or The Education of Henry Adams,* or any South African books, or anything in a foreign language except some French poems in The Little Review, or any children’s books except E. Nesbit’s disappointing The Railway Children. I blithely promised in my first post that “I’ll read magazines, watch movies, listen to music, and cook recipes from that time.” Well, I’ve read a lot of magazines. Much to be done in the next sixty days!

But first, the best and worst of October.

Best news:

It’s a tie among pretty much all of the front-page New York Times headlines of the month, with the Germans retreating so fast that in some places the Allies can’t keep up with them.

New York Times, October 31, 1918

Worst news:

Authorities keep saying that the worst of the Spanish influenza epidemic is over, but they keep being wrong. This is a hard story to follow if you’re not reading historical accounts, but my fellow 100-years-ago blogger Whatever It Is, I’m Against It is on the job. He’s been tracking the coverage of the epidemic in the New York Times from the beginning, as well as highlighting the ridiculous ads touting the purported flu-preventing qualities of various products, like this one, which I saw in the Times and was going to use myself so it isn’t copying:

New York Times, October 23, 1918

Best magazine: The Crisis

For its annual children’s issue, The Crisis asked readers to send in pictures of their children. 70 of them appear in the magazine. Under one group of pictures is the caption, “Would not the world be richer if the Gates of Opportunity were flung wide before these children as they grow?”

The Crisis, October 1918

In a story called “Race Purity,” a little boy, apparently African-American, hits a little girl, apparently white, in the face. A man passing by calls him a “d-mn little [n-word] and gently tells the girl to go home, saying, “I’d like to see that mother of yours that allows you to play with—.” The girl gasps through her tears, “he’s my bru-vv-er.”

W.E.B. du Bois, his wife Nina, and their son Burghardt, ca. 1898

Du Bois imagines his only son, Burghardt, who died as an infant, as “a ghost boy—just twenty-one he would have been last May,” gone off to the war. “It was not given to this my boy nor yet to me to go in the flesh; but he went dead, yet dreaming, and I dream-drunk, and yet alive, albeit with twitching, hanging hands.”

Best-sounding new novel: Strayed Revellers, by Allan Updegraff

The Bookman says of this book by Updegraff, a college buddy of Sinclair Lewis, that

his theme is very new, showing what the war did to a group of Greenwich villagers, extremely gay ones, who kill themselves, admit carelessly to illegitimate parents, get drunk on water and gelatin and lead a wild life generally.

 I’m sold!

 Worst new novel: Strayed Revellers, by Allan Updegraff

But then I pulled up the book on Hathitrust and flipped to the last page, which features a guy mansplaining anarchism to our heroine, Clothilde:

“The name’s filthied by men who care more for their individual stomachs and unwashed hides than they do for No-Rule. And it’s Socialism, too,–since they have a regard for the social will, as well as for their own individual wills—even though the name ‘Socialist’ has been so dirtied by men whose social instincts stop with the attainment of personal safety and a two-cent drop in the price of soup-meat, not to mention the dirtying done by rank pro-Germans, that real Socialists will probably take a new name after the war.”

No amount of getting drunk on gelatin is worth this. Run, Clothilde!

Worst headline:

Woman’s Home Companion, October 1918

So smack them!

Best ad:

This is one of the least attractive ads I saw all month. But it caught my attention, all right. And it represents the direction advertising is moving in–good-bye beautiful artwork, hello gimmicks!**

Delineator, October 1918

Worst ad: 

Hey, little kids! Murder! Rape!***

St. Nicholas magazine, October 1918

Best magazine cover:

Lots of worthy candidates.

I always have a weakness for a hardworking farmerette.

An appeal to kids’ patriotism at a time when the government seemed worried that the Allies were winning the war so fast that people wouldn’t want to fund it.

This because it’s, well, beautiful:

As is this.

In the end, I had to declare a tie, because I couldn’t bear to choose between this one

and this one, which makes me wistful from my perch in Cape Town, where it’s spring now. And even our backwards April autumns don’t have colors like this.

Worst magazine cover: Maclean’s

 Not doing much to counter the boringness image, Canada!****

On to November!

*Not my fault because, annoyingly, both of these American classics were published in late October.

**This is also, as it turns out, the cover image on the Spanish translation of Ring Lardner, Jr.’s memoir I’d Hate Myself in the Morning.

***Besides, the ad is all about how horrible the Turks are. It’s as if the copywriter forgot that that the U.S. never declared war on Turkey and then when he remembered hastily stuck something at the end about how the Germans are even worse.

****Especially since the most prominently featured boring story isn’t even in this issue, it just “starts soon.”

Miscellany: Magic machines, embarrassing problems, and the Worst. Recipe. Ever.

An all-ad miscellany.

Not to brag, but I have a machine that can do all this and more.

Little Review, September 1918

We’ve all been there, right?

Harper’s Bazar, June 1918

This deviled tongue mousseline is “just as good to taste as it is to look at.” Sometimes these things just write themselves.*

Good Housekeeping, September 1918

And sometimes I just have to throw up my hands in bewilderment.

St. Nicholas, October 1918

I don’t think he’s really thought the naked fence-jumping through.

St. Nicholas, October 1918

If I’d seen this before bestowing the prestigious “Best Ad Depicting the Advertised Item as Humongous” award last month, things might have played out differently.

Harper’s Bazar, September 1918

I’m not that into cars, but I look at this, look at my white Toyota Corrolla, and sigh.

Harper’s Bazar, June 1918

*Plus it’s patriotic, because for some strange reason tongue has not been declared “Essential” for our fighting men.

The best and worst of August and September 1918: Modernist all-stars, predictions, and red scarves

Three-quarters of the way through 1918, everything seems normal to me now.* Appalling a lot of the time (racism, eugenics, anti-Semitism, class snobbery), but normal. Nine months of immersion have broken down the barriers of aesthetics and language use. I now think of people as being the age they were in 1918. Happy August/September birthdays to Dorothy Parker (25), T.S. Eliot (30), and William Carlos Williams (35), youngsters all!

I didn’t do a Best and Worst for August because I was back in the United States, socializing nonstop. I don’t know how those 1918 rich people did it—it’s exhausting!** By the time I got back to Cape Town and emerged from the fog of jet lag, September was halfway gone. Which October will be too if I don’t hurry up. So, without further ado, the best and worst of August and September 1918!

Best Magazine: The Little Review, September 1918

Just look at the table of contents of the Little Review’s September issue. It’s the literary equivalent of the Yankees’ 1927 starting lineup.***

Of course, another possible analogy is to one of those movies so overstuffed with stars that you just know it’s going to be horrible.

So which is it?

Somewhere in between. Yeats’s “In Memory of Robert Gregory,” mourning the death of the son of close friends in an aviation accident in Italy (or maybe it was friendly fire), sounds like outtakes from “Easter 1916,” but so-so Yeats is better than just about anyone else at the top of their game. The Eliot poems include his notoriously anti-Semitic “Sweeney Among the Nightingales” (“Rachel née Rabinovitch/Tears at the grapes with murderous paws”), but also a poem in French, “Dans le Restaurant,” part of which eventually made its way, in English, into “The Wasteland.” I confess that I haven’t kept up with the Ulysses serialization, but, hey, it’s Ulysses.

So more 1927 Yankees than New Year’s Eve. And there are more accolades for this issue to come—keep on reading!

Worst Magazine: Current Opinion, September 1918

Halfway through the September issue of The Bookman, I was convinced we had a winner. The magazine, under a new owner, had undergone its second major revamp of the year, and 1918 magazines revamps are never a good thing. They just make the magazine more like all the other magazines. The old Bookman was fusty, but it was entertaining. In the new Bookman, most of the article aren’t even about books. If they are, they’re about old books like Tom Jones or boring books about “Sea Power Past and Present.” But then the magazine redeems itself with an Amy Lowell love poem**** and an excerpt from the upcoming sequel to Christopher Morley’s fun 1917 novel Parnassus on Wheels. And they kept “The Gossip Shop,” which, although most of the gossip is about which writer got his commission and is shipping off to France, is still kind of fun. So I felt better about The Bookman but was left without a worst magazine.

Then I came across the September issue of Current Opinion, featuring an article called “Why the Jew is Too Neurotic.” The reason is explained in the sub-head: “Because his Extraordinary Resemblance to the Average Spoiled Child Causes Mental Strain.” The rest of the article isn’t as bad as that makes it sound. Something about how the Jews were the favorite children of God, and were isolated from the rest of society, and…I’ll spare you the psychoanalytic logic. And there’s sympathetic discussion of anti-Jewish discrimination throughout the ages. But the article epitomizes what’s worst about 1918: the tendency to lump together entire “races” (African-Americans, Jews, Germans, Czechoslovakians, whoever) and ascribe a common set of qualities to them. Inconsistency alert: the issue also includes an admiring profile of New York Times owner Adolph Ochs, who comes across as a gee-whiz regular guy and not neurotic at all.

Best Line in an Editorial: “Vardaman Falls,” New York Times, August 22

I’m not a fan of 1918 NYT editorials, which are generally narrow-minded, prejudiced, and smug. But this one, a gloating account of the primary election defeat of Senator James Vardaman, one of the worst racists in congressional history (although that didn’t bother the Times nearly as much as his antiwar stance), has my favorite 1918 sentence so far:

Was he the victim of his own singularity, grown megalomaniacal, or did he simply overestimate the hillbilliness of his state?

Least Prescient Literary Criticism: Louis Untermeyer, “The Georgians,” The Dial,  August 15

Louis Untermeyer, ca. 1910-1915, Library of Congress

It’s not really fair, with the benefit of hindsight, to poke fun at predictions by past critics about how future critics will regard their own times. But it’s fun! So let’s!

Louis Untermeyer, who was actually one of the best critics of the era as well as being a noted poet himself, ruminates on this topic in a review of the anthology Georgian Poetry: 1916-1917. He says of the anthologized poets that “these men of what he [the future critic] will doubtless call the 1920s” will say that the Georgians “produced a literature as distinctive and even more human than their [Elizabethan and Victorian] predecessors.”

No they won’t, Louis. And we don’t call the 1910s the 1920s. We call them the 1910s.

Specifically, Untermeyer predicts that the future critic

will have a vigorous chapter on the invigorating vulgarisms of Mansfield and an interesting essay on Lascelles Abercrombie, who he will find, in spite of the latter’s too packed blank verse, to be even more “modern” than the author of “The Everlasting Mercy.”

Um, not quite. What’s really going to happen, Louis, is that T.S. Eliot***** and the modernists are going to wipe these guys off of the map. Which brings us to…

Most Prescient Literary Criticism: Edgar Jepson, “The Western School,” The Little Review, September

National Magazine, April-September 1915

Continuing our September 1918 Little Review/1927 Yankees starting lineup analogy, Edgar Jepson is, say, Tony Lazzeri to Eliot’s and Joyce’s Ruth and Gehrig. In his article “The Western School,” Jepson, a British writer of detective and adventure fiction, complains about the undue accolades being given to subpar work by prominent poets. He makes his case convincingly by quoting these lines by Vachel Lindsay:

And kettle-drums rattle
And hide the shame
With a swish and a swirk
and dead Love’s name

and these from “All Life in a Life” by Edgar Lee Masters:

He had a rich man or two
Who took up with him against the powerful frown
That looked him down
For you’ll always find a rich man or two
To take up with anything–
There are those who want to get into society, or bring
Their riches to a social recognition

and these from “Snow,” a long poem by Robert Frost about some monks having a conversation in the middle of the night:

That leaf there in your open book! It moved
Just then, I thought. It’s stood erect like that,
There on the table, ever since I came,
Trying to turn itself backward or forward—
I’ve had my eye on it to make out which…

But don’t despair for poetry! For, Jepson says,

the queer and delightful thing is that in the scores of yards of pleasant verse and wamblings and yawpings which have been recently published in the Great Pure Republic I have found a poet, a real poet, who possesses in the highest degree the qualities the new school demands.

None other than…T.S. Eliot!

Could anything be more United States, more of the soul of that modern land than “The Love Song of J. Alfred Prufrock”?… Never has the shrinking of the modern spirit of life been expressed with such exquisiteness, fullness, and truth.

Jepson also praises Eliot’s “La Figlia Che Piange” (“Weave, weave the sunlight in your hair”), saying that

it is hardly to be believed that this lovely poem should have been published in Poetry in the year in which the school awarded the prize [Poetry magazine’s Levinson prize] to that lumbering fakement “All Life in a Life.”

Jepson may be overstating his role in the discovery of Eliot, who, after all, is in plain sight in that very issue. But he deserves credit for his prescience, especially since he also complains about Lindsay’s “Booker Washington Trilogy” in language straight out of the #OwnVoices movement:

I have a feeling that it is rather an impertinence. Why should a white man set out to become the poetic mouth-piece of the United States blacks? These blacks have already made the only distinctively United States contributions to the arts—ragtime and buck-dancing. Surely it would be well to leave them to make the distinctively United States contribution to poetry.

Home run for Tony Lazzeri!

Best Magazine Cover of a Woman Swimming with a Red Scarf on Her Head:

In this surprisingly competitive category, here are the runner up

and the winner.

Best Ad Depicting the Advertised Item as Humongous

Winner:

Harper’s Bazar, September 1918

Runner-up:

Good Housekeeping, August 1918

Worst Magazine Cover:

At the risk of sounding like a Boche sympathizer, this is just mean.

Screenshot (1116)-1

Everybody’s, September 1918

Best Magazine Cover:

There are a lot of worthy contenders, like this

Screenshot (1137)

St. Nicholas, August 1918

and this

Screenshot (1118)-1

Vanity Fair, August 1918

and this startlingly modern-looking one

Screenshot (1131)

House & Garden, August 1918

and this, which, in another month, might have won.

Screenshot (1128)-1

Vogue, August 1918

But the war was intensifying, American casualties were mounting, and it seems wrong not to recognize that. So here’s the winner, a soldier saying good-bye to his farmerette sweetheart.

August - Life cover - couple kissing-1

Life, August 22, 1918

On to October!

*Of course, I might feel differently if I had to wear a corset.

**Although not as exhausting as working in a Lower East Side textile factory all day and then going to night school.

***Ford Madox Hueffer is Ford Madox Ford, remember.

****To her female lover. Which may not have been clear to her audience, although does “quiet like the garden/And white like the alyssum flowers/And beautiful as the silent spark of the fireflies” sound like a man to you?

*****Whom, to be fair, Untermeyer mentions later in the article. He says that the future critic will realize “in the light of the new psychology” how much prose writers like J.D. Beresford, Gilbert Cannan, A. Neil Lyons, Rebecca West and Thomas Burke had in common with “such seemingly opposed verse craftsmen” as Edward Thomas, W.W. Gibson, Rupert Brooke, James Stephens, T.S. Eliot. If you blah-blah-blah out the writers no one reads today, we’re left with “Rebecca West has something in common with Rupert Brooke and T.S. Eliot.” I’ll give him that. Kind of.

Miscellany: 1918 summer pleasures edition

It’s been a long time since I’ve done a Miscellany.* Here’s an all-women’s-magazine edition, full of summer pleasures.

Get your wool bathing dresses here!**

Harper’s Bazar, June 1918

With stockings, of course!

Harper’s Bazar, August 1918

What is junket, I wondered. Answer: rennet. What is rennet, I wondered. Answer: an enzyme made by slicing up the stomach linings of young calves.

Sometimes it’s better just to wonder.

Woman’s Home Companion, August 1918

These outfits are adorable and all, but have the designers ever MET a boy?

Harper’s Bazar, August 1918

How many lively out-o’-door appetites can YOU find in this picture?

Woman’s Home Companion, August 1918

Why am I not sipping a new-day drink in a crisp white frock?

Ladies Home Journal, June 1918

Ladies Home Journal, July 1918

Enjoy the last few weeks of summer, everyone!

*Which, now that my schedule has changed from Tuesday-Thursday-Saturday to whenever I feel like it, is now just Miscellany instead of Thursday Miscellany.

**Okay, some are silk.

The best and worst of June and July 1918: Insanity, proto-flappers, and octopus eyes

I’m not in much of a mood to wax philosophical, having recently made my second trip from Cape Town to Washington, D.C. in two months. So I’ll just say that I feel really, really sorry for all those people out there who aren’t spending the year reading as if they were living in 1918. Check out these bests and worsts of June and July to see why.

Best Magazine: The American Journal of Insanity

The American Journal of Insanity is so good that its name isn’t even the best thing about it. It’s full of case histories of various psychological conditions that read like novels.* The saddest is the story, in an article titled “The Insane Psychoneurotic,”  of a Romanian Jewish immigrant who studied to become a lawyer while working (like Marcus Eli Ravage and every other Romanian Jewish immigrant) in a Lower East Side textile factory. He fell into a depression after failing the bar exam three times, became elated when he passed on his fourth try, and then went blind. A doctor restored his sight by pressing a pencil against his eye and telling him that he would be able to see when he opened his eyes. He lost the ability to talk and recovered it when a woman volunteer agreed to his (written) request that she allow him to use her first name. He was institutionalized for a while and released to outpatient care when he seemed to be getting better. Twelve days after his release, though, he hanged himself.

There’s also an article on shell shock by a French doctor that deals in a sympathetic and nuanced manner with the often-dismissed condition, and that in no way justifies the discussion of his and his colleagues’ research in the New York Times under this headline:**

New York Times, July 2, 1918

Before awarding it the prestigious “Best Magazine” title, I figured I should check whether The American Journal of Insanity, like many other erstwhile subjects of my 1918 admiration (I’m looking at you, Marie Carmichael Stopes!), was a fan of eugenics, and in particular of the forced sterilization of “defectives.” So I did a word search of the 1918-1919 volume, cheated a little to glance at the 1919 article that came up, and found out that they were absolutely appalled by it. Way to go, AJI!

Best quote from a book in a review:  

Ambrose Bierce, 1892

“They had a child which they named Joseph and dearly loved, as was then the fashion among parents in all that region.” (From the Ambrose Bierce short story “A Baby Tramp” (1893), quoted in a retrospective on Bierce in The Dial, July 18, 1918.)

Worst Editorial: “Their Hope Doomed to Disappointment,” New York Times, July 27, 1918

A German newspaper has, according to a July 27 Times editorial, proposed that the German army undermine morale among American prisoners of war by making black and white soldiers live together in close quarters.

This, the deviser of the scheme thinks, would give keenest pain both to those thus united in misfortune and to Americans in general…His basis of belief is some vague knowledge he has of the negro’s place in the United States and an exaggerated and distorted notion of an antagonism existing here between the white and black races.

Which, the Times says, is totally not the case!***

Someone should tell the German editor that negroes are not hated in this country—that in innumerable white families they occupy positions that bring them into daily and intimate contact with the other members, especially the children, and it is the Americans who know the negro best that in proper place and season are most forgetful of racial differences or make most kindly allowance for them.

Really, you can’t make this stuff up.

Best Ad: 

I wish I could honor a more healthy product, but Murad owns this category.

Scribner’s, July 1918

Worst Ad:

…Although not all Murad ads are created equal. This one looks like their regular artist was off sick so they hired a failed Italian Futurist as a temp.

New York Times, July 31, 1918

Best Magazine Covers:

I love this Georges Lepape portrait of a short-haired, drop-waisted proto-flapper.

Vanity Fair, July 1918

My favorite thing about this Erté Harper’s Bazar cover, called “Surprises of the Sea,” is the octopus eye.

On to August!

*Although they don’t seem, at this point in the history of psychiatry, to ever actually cure anyone. Which could explain why the case histories read like novels.

**Which first came to my attention as a “Whatever It Is, I’m Against It” Headline of the Day.

***Even though the very same issue has an article and an editorial about lynching.

Thursday Miscellany: Crossdressing soldiers, infinite nurses, and ham to the rescue

I have a love-hate relationship with this Norman Rockwell cover.

Judge magazine, June 1, 1918

Mennen’s talcum powder ad, Ladies’ Home Journal, June 1918

…we would be living in a world of mathematical impossibility!

Pioneering the “make women feel bad about themselves so you can sell them stuff” ad…

Ladies’ Home Journal, May 1918

…and the “our product saved the day in this fake situation” ad.

Good Housekeeping, May 1918

Solid choice.

Good Housekeeping, June 1918

I love how literally this kid takes the concept of writing a letter to a magazine: “I read the advertisements in you.”

St. Nicholas magazine, March 1918

And, finally, some summer color to brighten a wintery Cape Town day.

The best and worst of May 1918: Short stories, cover art, ads, and cartoons

I’m back! I’ve been traveling during the past few weeks–from Cape Town to DC to Boston to DC to Boston again and back to DC. Now, belatedly, for the best and worst of May 1918.

Best short story: “The Man Who Came Back,” from Buttered Side Down: Stories, by Edna Ferber (1912)

 

I decided to expand this category to include any short story I read, not just magazine stories from the “current” month. Just in time, because I’m loving this Edna Ferber collection. Ferber, who is best known for later novels like Show Boat and Cimarron and Giant—or, more accurately, for the movies and shows adapted from them—was twenty-seven when Buttered Side Down was published. She writes about ambitious young people from small towns whose big dreams haven’t panned out. They’re the most real people I’ve come across in my 1918 reading.

In “The Man Who Came Back,” Ted Terrill, our handsome hero, has returned to his small town after spending three years in prison. Here’s how, trying to keep up with the smart set, he met his downfall:

In a mad moment he had attempted a little sleight-of-hand act in which certain Citizens’ National funds were to be transformed into certain glittering shares and back again so quickly that the examiners couldn’t follow it with their eyes. But Ted was unaccustomed to these now-you-see-it-and-now-you-don’t feats and his hand slipped. The trick dropped to the floor with an awful clatter.

Ted is planning to stop in town just long enough to visit his mother’s grave—she died of heartbreak while he was in prison—and make a new start in Chicago, but on the train he runs into Joe Haley, the owner of a fashionable hotel. Joe offers him a job as a bookkeeper, saying that he’d be better off facing up to his crime at home than living in fear of discovery in a new place.

Illustration from “The Man Who Came Back,” American Magazine, April 1911

Ted is trained by his predecessor, Minnie Wenzel, who is marrying a “swell fellow.” His family’s former servant, Birdie, whose face “looked like a huge mistake,” works at the hotel as a waitress. All goes well until one day Joe tells Ted $300 is missing. “Ted, old kid,” he says sadly, “what’n’ell made you do it again?’” Birdie bursts in and unmasks the real culprit, Minnie, who has been pocketing the money for her trousseau. Ted asks Birdie if he can walk her home. But Birdie—and this is what elevates the story from good to great—turns him down. If she let him, she says,

“inside half a year, if yuh was lonesome enough, yuh’d ask me to marry yuh. And b’gorra,” she said softly, looking down at her unlovely red hands, “I’m dead scared I’d do it. Get back to work, Ted Terrill, and hold yer head up high, and when yuh say your prayers to-night, thank your lucky stars I ain’t a hussy.”

Edna Ferber, date unknown

Best magazine covers:

Two favorites in indigo: this one from Woman’s Home Companion, artist unknown,

…and, as always, Erté. This one’s called “Fireflies.”

Also, a paean to spring from The Liberator’s wonderful Hugo Gellert.

Best ad:

May wasn’t a sensational month ad-wise, but I always have a soft spot for Old Dutch Cleanser.

Ladies’ Home Journal, May 1918

Worst ad:

Even without the benefit of hindsight, this ad for asbestos looks ominous.

Literary Digest, May 11, 1918

(Although not as ominous as this 1917 ad I came across in Scientific American.)

Scientific American, April 28, 1917

Best cartoon:

Cartooning was in its infancy in 1918, but I don’t think the artistry of that era has ever been surpassed.

“The Mail from Home Arrives,” H.C. Greening, Judge magazine, May 11, 1918

Worst cartoon:

 Captions, though, still left a lot to be desired.

“Will you tell me what time the train that starts for Louisville reaches Glenside, and where I can change cars for Caldwell?”
“Madam, I just told you all that.”
“Yes, but I have a friend who wants to know.”

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Arthur Young, The Liberator, May 1918

 On to (okay, the middle of) June!