Tag Archives: cars

More beautiful images from 1918

As I mentioned last week, I’ve been posting some of my favorite images from 1918 on Twitter while I regroup after spending 2018 reading as if I were living in 1918. Here’s this week’s batch.

On Martin Luther King Day, I posted the April 1918 cover of The Crisis, featuring a painting by William Edouard Scott of a couple making their way to a new life in the north. The painting is now in the Huntington Museum of Art in West Virginia (although not currently on display).

April 1918 Crisis cover, William Edouard Scott painting Lead Kindly Light. Man and woman riding ox cart with lamp.

Poet George Sterling posed for this illustration in an edition of the Rubaiyat of Omar Khayyam featuring photographs by Adelaide Hanscom (later Leeson). The original 1905 edition was in black and white; the photographs were tinted in a 1914 reissue. I wrote about Sterling, who founded Carmel, California as an artists’ colony and was known as the “Uncrowned King of Bohemia,” here.

Tinted photograph of poet George Sterling, Rubaiyat illustration. Photograph of poet George Sterling, Rubaiyat illustration, 1905.

I’m intrigued by the short-haired, drop-waisted woman on the cover of the July 1918 issue of Vanity Fair. She looks like a time-traveling flapper from 1923. The artist is Georges Lepape.

George Lepape July 1918 Vanity Fair Cover. Startled flapper looking at caterpiller on wall.

“Haunting” isn’t a word we typically associate with cleaning products, but I was haunted by the tiny cleaners in the Old Dutch Cleanser ads. Here are two of my favorites, from the February and May 1918 issues of the Ladies’ Home Journal.

1918 Old Dutch Cleanser ad. Tiny hooded woman washing floor. 1918 Old Dutch Cleanser ad. Hooded women leaving employment bureau.

Women in 1918 were apparently easily startled by insects. This one’s from George Wolf Plank’s cover for the August 1 issue of Vogue.

George Wolfe Plank August 1, 1918 Vogue cover. Startled woman with flowered hat looking at butterfly.

I’m not a car person, but I love 1918 cars (and car advertisements). The Marmon 34 set a coast-to-coast speed record in 1916: 5 days, 18 hours, 30 minutes. This ad is from the February 1918 issue of Harper’s Bazar.

1918 Marmon 34 ad. Green automobile on black background.

I found the word “farmerette” hilarious when I started my reading-in-1918 project, but now I see a picture of a woman in overalls and think, “Oh, a farmerette.” Italian-American painter Matteo Sandonà drew the farmerette on the Sunset cover; I couldn’t find the artist for the Life cover.

1918 Life magazine cover, farmerette kissing soldier in field.

October 1918 Sunset magazine cover, farmerette in overalls wiping brow.

Maybe I’ll be ready to move on to 1919 soon. If not, there are lots more great pictures from 1918.

Miscellany: Magic machines, embarrassing problems, and the Worst. Recipe. Ever.

An all-ad miscellany.

Not to brag, but I have a machine that can do all this and more.

Little Review, September 1918

We’ve all been there, right?

Harper’s Bazar, June 1918

This deviled tongue mousseline is “just as good to taste as it is to look at.” Sometimes these things just write themselves.*

Good Housekeeping, September 1918

And sometimes I just have to throw up my hands in bewilderment.

I don’t think he’s really thought the naked fence-jumping through.

St. Nicholas, October 1918

If I’d seen this before bestowing the prestigious “Best Ad Depicting the Advertised Item as Humongous” award last month, things might have played out differently.

Harper’s Bazar, September 1918

I’m not that into cars, but I look at this, look at my white Toyota Corrolla, and sigh.

Harper’s Bazar, June 1918

*Plus it’s patriotic, because for some strange reason tongue has not been declared “Essential” for our fighting men.

Wednesday Miscellany: Grotesque wallpaper, a Locomobile, and a Rockwell Easter cover

He—Well, thank heavens, we shan’t have to go on being decent to those impossible Riggsby people!
She—You mean they’re going to die, or move away?
He—Oh, hadn’t I told you? I found out today that they’re relatives of ours.

The punch line’s only so-so, but I love “You mean they’re going to die, or move away?”

Judge magazine, March 16, 1918

I know, right? The snarling color grotesqueries of wallpaper are the worst.

The Delineator, March 1918

Um, if your car is so serious that it has its own Latin motto, maybe don’t call it the Locomobile?

Life magazine, March 28, 1918

And finally, a soldier uses his helmet to water tulips on this Norman Rockwell cover, titled “Easter.”

Wednesday Miscellany: Erté, boys’ fashion, and fast cars

Erté, the artist and designer whose name is synonymous with Art Deco, was only twenty-five in 1918, but he was already making a name for himself. (A fake name: his real one was Romain de Tirtoff. Erté comes from the French pronunciation of his initials.) He got his start designing covers for Harper’s Bazar. I’m not sure what this one means, but an online slideshow of classic covers at the magazine’s website says that it “suggests a dadaist influence.”

I had the impression that everyone drove around in Model T’s in 1918, but the magazines were full of ads for all different kinds of cars. This one, the Marmon 34, set a new coast-to-coast speed record in 1916: 5 days. 18 hours. 30 minutes.

Harpers Bazar, February 1918

Clothes for the well-dressed boy. The Palm Beach suit costs $7.49–a week’s pay for an office boy at a New York law firm.

Harper’s Bazar, February 1918