Tag Archives: cartoons

The best and worst of May 1918: Short stories, cover art, ads, and cartoons

I’m back! I’ve been traveling during the past few weeks–from Cape Town to DC to Boston to DC to Boston again and back to DC. Now, belatedly, for the best and worst of May 1918.

Best short story: “The Man Who Came Back,” from Buttered Side Down: Stories, by Edna Ferber (1912)

 

I decided to expand this category to include any short story I read, not just magazine stories from the “current” month. Just in time, because I’m loving this Edna Ferber collection. Ferber, who is best known for later novels like Show Boat and Cimarron and Giant—or, more accurately, for the movies and shows adapted from them—was twenty-seven when Buttered Side Down was published. She writes about ambitious young people from small towns whose big dreams haven’t panned out. They’re the most real people I’ve come across in my 1918 reading.

In “The Man Who Came Back,” Ted Terrill, our handsome hero, has returned to his small town after spending three years in prison. Here’s how, trying to keep up with the smart set, he met his downfall:

In a mad moment he had attempted a little sleight-of-hand act in which certain Citizens’ National funds were to be transformed into certain glittering shares and back again so quickly that the examiners couldn’t follow it with their eyes. But Ted was unaccustomed to these now-you-see-it-and-now-you-don’t feats and his hand slipped. The trick dropped to the floor with an awful clatter.

Ted is planning to stop in town just long enough to visit his mother’s grave—she died of heartbreak while he was in prison—and make a new start in Chicago, but on the train he runs into Joe Haley, the owner of a fashionable hotel. Joe offers him a job as a bookkeeper, saying that he’d be better off facing up to his crime at home than living in fear of discovery in a new place.

Illustration from “The Man Who Came Back,” American Magazine, April 1911

Ted is trained by his predecessor, Minnie Wenzel, who is marrying a “swell fellow.” His family’s former servant, Birdie, whose face “looked like a huge mistake,” works at the hotel as a waitress. All goes well until one day Joe tells Ted $300 is missing. “Ted, old kid,” he says sadly, “what’n’ell made you do it again?’” Birdie bursts in and unmasks the real culprit, Minnie, who has been pocketing the money for her trousseau. Ted asks Birdie if he can walk her home. But Birdie—and this is what elevates the story from good to great—turns him down. If she let him, she says,

“inside half a year, if yuh was lonesome enough, yuh’d ask me to marry yuh. And b’gorra,” she said softly, looking down at her unlovely red hands, “I’m dead scared I’d do it. Get back to work, Ted Terrill, and hold yer head up high, and when yuh say your prayers to-night, thank your lucky stars I ain’t a hussy.”

Edna Ferber, date unknown

Best magazine covers:

Two favorites in indigo: this one from Woman’s Home Companion, artist unknown,

…and, as always, Erté. This one’s called “Fireflies.”

Also, a paean to spring from The Liberator’s wonderful Hugo Gellert.

Best ad:

May wasn’t a sensational month ad-wise, but I always have a soft spot for Old Dutch Cleanser.

Ladies’ Home Journal, May 1918

Worst ad:

Even without the benefit of hindsight, this ad for asbestos looks ominous.

Literary Digest, May 11, 1918

(Although not as ominous as this 1917 ad I came across in Scientific American.)

Scientific American, April 28, 1917

Best cartoon:

Cartooning was in its infancy in 1918, but I don’t think the artistry of that era has ever been surpassed.

“The Mail from Home Arrives,” H.C. Greening, Judge magazine, May 11, 1918

Worst cartoon:

 Captions, though, still left a lot to be desired.

“Will you tell me what time the train that starts for Louisville reaches Glenside, and where I can change cars for Caldwell?”
“Madam, I just told you all that.”
“Yes, but I have a friend who wants to know.”

Screenshot (729)-2

Arthur Young, The Liberator, May 1918

 On to (okay, the middle of) June!

Thursday Miscellany: Lady soldiers (ha ha!), a Vogue retread, a fed-up doctor, and an Erté duel

Ha ha, lady soldiers! I was going to ask C.W. Kahles if he’d ever heard of Russia’s all-woman Battalion of Death, but there they are in the upper right corner, running away from a mouse.

Judge magazine, April 20, 1918

This April 1918 Vogue cover, the only repeat in the magazine’s history, first ran in November 1911. It’s worth a second look.

Nutritionist/FDA founder/Poison Squad leader Dr. Harvey Wiley is back, with some sensible child-rearing advice. He often seems like a time traveler from a future era, full of “I can’t believe I’m stuck in this stupid century” exasperation.

Dr. Wiley’s Question Box, Good Housekeeping, April 1918

One of the most pleasant surprises about 1918 is the bright and modern decor. I want to live in this bungalow.

The Delineator, April 1918

There’s often something vaguely sinister lurking under the surface of Erté’s gorgeous magazine covers. This one, titled “The Duel,” is more unsettling than most.

The best and worst of March 1918: Magazines, essays, cover art, and humor

When I was in the Foreign Service, living in Cambodia or Honduras or wherever, people used to ask, “But don’t you miss home?” I never knew what to say. The honest answer was, “I miss some things, sometimes, but it’s way more interesting here. Don’t you get bored living in the same place all the time?” That seemed kind of rude, though.

A quarter of the way through, that’s how I feel about my life in 1918. I’ll see, for example, that Meg Wolitzer, Curtis Sittenfeld, and Rebecca Harrington all have books coming out, and for a second I’ll wish that I could read them, but then I’ll pick up Mrs. Spring Fragrance or the latest issue of The Dial, and the feeling goes away. I can read those books next year. In the meantime, it’s way more interesting here.

Now for the best and worst of March 1918:

Best Magazine: The Little Review

Ulysses, as I wrote earlier this month, made its first appearance in the Little Review in March 1918. The issue also includes Ezra Pound writing on Marianne Moore, fiction by Wyndham Lewis, and an essay by Ford Madox Hueffer (a.k.a. Ford) that contains the sentence “The Englishman’s mind is of course made up entirely of quotations.” But the rest of the issue could have been blank (which wouldn’t have been unprecedented—the first thirteen pages of the September 1916 issue were blank, an expression of editor Margaret Anderson’s frustration over the lack of quality submissions) and it still would have been the best magazine of the month, if not the year.

Worst Magazine: The Art World

The Art World, as I noted last week, had nothing good to say about impressionism or anything that came after. To put that into perspective, the first major exhibition of impressionist art was in 1874. So an art magazine taking this stance in 1918 is like Rolling Stone saying in 2018 that this rock-and-roll music is just a lot of noise.

Statue of Lincoln, George Grey Barnard, Lytle Park, Cincinnati (1917)

In its March 1918 issue, the last before it merged into another magazine, The Art World criticized George Grey Barnard’s statue of Lincoln in Cincinnati, saying that Barnard

does not show the majestic Lincoln at the bar of history being judged and admired, but a slave Lincoln at the block, being sold and pitied…let us hope that Mr. Barnard will now deign to accept the advice we gave him in June 1917 and make a new Lincoln—virile, heroic, and majestic.

The magazine approvingly quotes portraitist Cecilia Beaux saying of the 1913 Armory Show in New York, the first large exhibition of modern art in the United States, that

“It was like a sudden windstorm that raises no little dust, noise, and confusion for the moment; when the wind dies down you discover that much that was of no real value has blown away, leaving a clearer, wholesome atmosphere.”

The Art World branches out to the written word in this issue, calling a modernist poem “speech worthy of a yapping maniac.”

Best humorous essay: “Making the Nursery Safe for Democracy,” by Harold Kellock, The Bookman

 

Essays about family life in 1918 are generally steeped in sarcasm (if they’re by men) or sentimentality (if they’re by women). It’s hard to find a family that seems real. Then I came across Harold Kellock’s essay about his four-year-old son being bombarded with royalist propaganda through his nursery reading. Every night, Kellock is forced to read his son a story about some heroic king. “In a world wherein we are pouring out our blood and treasure that democracy may live safely,” he complains, “our children scarcely out of the cradle are being made into staunch little monarchists.” He takes a stab at democratizing the stories, but it doesn’t work, and he resigns himself to nursery royalism.

“Then,” I read, “the king took Gretel to his palace and celebrated the marriage in great state. And she told the king all her story, and he sent for the fairy and punished her.” Think of having the power of punishment over fairies! The King und Gott! But my son swallows it complacently. He does not question the divine right of kings.

Faery Tales from Hans Christian Andersen, Maxwell Armfield, 1910

Kellock reassures himself that, when the time comes, he can turn his child into a democrat by showing him photographs “of some vacuous king, discreetly bearded to hide his recessional features,” or “a typical princess, whose hat and features alike seem so unfortunately chosen, opening a Red Cross bazaar.”

But not for a while, he says.

Worst humorous essay: “I Must Have Been A Little Too Rough,” by George B. Jenkins, Jr., Smart Set

I hope this is the worst thing I read all year. There must be an anti-gender violence message hidden somewhere, but…well, read it for yourself.

I must have been a little too rough.

“Women,” her father had told me, “are tired of the courteous treatment of the average man. They are bored by the vapid compliments, the silly lies, the stupid chatter of pale youths with gardenias in their lapels. If you want to be a success with women, be rude! Be violent! Overpower them, assert your physical superiority! If necessary, beat them!” He became quite excited. “Pound them! Assault them! Half-murder them!”

I listened to him respectfully, though I did not care for him at all. Yet I believed him, for he is notoriously successful in his affaires.

I decided to test his theories. Striding into the next room, I grasped his daughter about the waist.

“I love you!” I roared, squeezing her until her face was purple.

“You belong to me!” I shouted, dragging her around the room by her hair, and overturning several chairs in our progress.

“Damn you!” I shrieked, striking her on the shoulder, where the blow left a blue welt, “I will fight the world for you.”

She began to whimper.

“Shut up!” I ordered, in my rudest manner, and slung her across the room.

But I must have been a little too rough, for she fell out the window.

Best magazine cover: The Liberator

The first issue of The Liberator was published in March 1918. Its predecessor, The Masses, had closed down in 1917 after being declared treasonous by the government for its anti-war stance. The debut issue included reporting from Russia by John Reed, whose Ten Days that Shook the World was published the next year (and who died in Russia in 1920 at the age of 32). I’ll write more about The Liberator later. For now, here’s its inaugural cover, by Hungarian-American artist Hugo Gellert.

Worst magazine cover: Collier’s

I’m imagining the meeting where this cover was conceived.

Art director: How about…the President?
Editor: What would he be doing?
Art director: Nothing, just a picture of his face, in black and white. With a caption that says [stretches his hand into the air dramatically], “The President.”
Editor: I like it!

Best humor:


As I’ve noted before, there are no good jokes in 1918 magazines. But I liked this Cornelia Barns Liberator cartoon, featuring the world’s most coldhearted mother seeing her son off to war.

Worst humor:

First dog: How is brother collie over there? Is he in your set?
Second: Oh, yes; we visit the same garbage pails.

(Life magazine, March 28, 1918)

And, in honor of Women’s History Month, the most inspiring women:

I came across so many! Novelists Edith Wharton, Willa Cather, and Mary Roberts Rinehart; artist Elizabeth Gardner; dancer Irene Castle; Little Review editor Margaret Anderson; suffragist Anna Kelton Wiley; prosecutor Annette Abbott Adams; rebellious housewife Julia Clark Hallam; and the anonymous woman who wrote about how divorce saved her sanity.

But every month is Women’s History month at My Year in 1918, and there are lots more inspiring women to come. (Sneak preview: a pioneering British sexologist and a witty Chinese-American writer.) On to April!

Wednesday Miscellany: Women’s clothing, or lack thereof

She: What do you think, Kate–shall I take off another stitch or two?
He (sotto voce)–Take off another stitch! Dear, dear! I had better absent myself without delay!

This is about as racy as 1918 gets.

Judge, January 12, 1918

Note to advertisers: if you want to get a half-naked woman into the New York Times, make her an Egyptian goddess.

From the New York TImes rotogravure: the “new wartime evening gown” with a knitting pocket. Waltzing…sharp needles…what could go wrong?

New York Times, January 13, 1918 (All the photos in the rotogravure were this bad.)